Tuesday, January 1, 2008

Happy New Year from Happy A-Rod

Alex Rodriguez made a surprise appearance with Carson Daly at just few a minutes to midnight last night on NBC's New Year's coverage in Time Square. The seemingly impromptu visit by the AL MVP appeared to be an "I love New York" public-relations move from A-Rod's camp as he attempts to repair his up and down, and at best rocky relationship with the fans of New York. He showed up just short of the stroke of midnight, to the supposed surprise of Daly, in his casual best- complete with a Yankees cap on his head. He nervously chit-chatted with the host for a a few minutes, who had to interrupt A-Rod as the ball began its descent.

2007 was A-Rod's most comfortable at the plate in Pinstripes, but that comfort has never translated for A-Rod in his off-field persona. God love the guy, but he is just not comfortable in his own skin, so putting him in conversational situations like this one on live TV is not going to be a huge strong point. Some advice for A-Rod's PR machine: keep him well hidden, and have him focus on baseball. If A-Rod keeps hitting, and stays out of the newspapers for non-baseball related issues, he may just go down as one of the all-time great Yankees. His skills at the plate are definitely stuff of legend, so really all he needs to is stay out of his own way off the field.

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